HOKA x FlyLab
To introduce HOKA’s newest innovations, the Skyward X and super-FAST Cielo X1, we created The FlyLab. This original IP concept was launched with these films and has been adapted by global regions for adjacent marketing campaigns.
“Speed Test”
“Energy Return Test"
Teaser
“Big Reveal"
Senior Copywriter: Shelby Guller — Creative Director: Turan Tuluy — GCD: Jeremy Wirth
Grade by Daniel DeVue — Edit by Matt Schaff